The Influence of Brand Image, Brand Love, And Brand Trust On Brand Loyalty In Local Coffee Shop Brand Names

Brand loyalty or customer is an important concept for many companies that can bring benefits to the company, such as repeated purchases and recommendations of brand others, which then reduce marketing costs. This paper aims test analyze influence image, love, trust on loyalty. The sample technique used in this study a nonprobability sampling purposive technique. A total 257 pieces data were analyzed through Structural Equation Model (SEM) based Partial Least Square (PLS) using SmartPLS 3.0 Software. analysis using. results show there positive significant From analyzed, research supports previous have impact